Dr Jart is a global skincare brand that features innovative products designed to address specific dermatological needs. Pentagram has developed new bottles, dispensers and other containers that highlight the brand’s specialized sense of care and set it apart at retail. The project also introduces an identity system that helps differentiate the many product lines. The new look has just launched in Korea, where the company is based, and will roll out in the U.S. and other countries later this year.
Dr. Jart+ positions itself as a unique fusion of dermatological science and art, as reflected in its name, inspired by the phrase “Doctor Joins Art.” The new product design captures this balance between the physical and aesthetic, housing remedies with serious dermatological impact in custom containers that feel good to the touch, important for a skincare brand.