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KLAVUU,
sustainable, clean, science-backed
Korean skincare
Klavuu is a Korean luxury brand focused on clean + science. Within the range, the brand’s heritage in pearl extract and marine complexes helped
its glow-first approach—supporting luminosity, hydration, and a smoother skin texture. Today, Klavuu’s focus is “Clean Beauty with Science” and formulas designed to create Imore sustainable skincare.
Why choose Klavuu
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Visible results with daily comfort: lightweight textures, a healthy-looking finish, and streamlined routines that respect skin needs.
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Clean with technical rigour: safe ingredients (including stable synthetics where they make sense) and upcycling efforts across packaging and materials.
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Smart for sensitive, urban skin: refined bestsellers, mineral sun protection, a vegan primer/base with SPF, and gentle exfoliation.
What’s new (and actually work)
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Vegan Zinc Suncream SPF50: zinc oxide mineral filter (non-nano), vegan, comfortable for sensitive skin and city life.
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Actress Backstsage Vegan Base Fixing: tone-up + primer with SPF, natural luminous finish; evens tone without heaviness.
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Phytoncide Peeling Gel:.hydrating, gentle peeling gel to renew texture 1–2×/week.
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Sustainability & cleanical
Since 2022, Klavuu has shifted its brand philosophy towards sustainability. Products have been redesigned to lower carbon footprint and support the circular economy; the brand integrates upcycled materials and champions safe, science-backed ingredients—moving beyond the simplistic “clean” label.
Klavuu & UNESCO: myth, sources, and context
The UNESCO angle should be treated as historical brand context, not an active R&D endorsement. Keep the emphasis on Klavuu’s current Clean Beauty with Science direction and sustainability work.
Shop Klavuu online at Korean Beauty Shop EU
Explore a curated selection, with fast shipping across Europe and expert advice to build your routine. Shop Klavuu at Korean Beauty Shop EU and discover the brand’s best-sellers:: White Pearlsation Special Divine Serum, White Pearlsation Enriched Divine Pearl Cream and Klavuu White Pearlsation Ideal Actress Backstage Cream.