Beauty of Joseon
recreates the magic of 19th-century South Korean skincare
Beauty of Joseon: the essence of Korean Hanbang skincare
Beauty of Joseon brings back the wisdom of Hanbang (traditional Korean medicine) from the Joseon dynasty (14th–19th centuries) and blends it with modern formulations for skin that feels radiant, balanced, and resilient. Classic herbal ingredients meet advanced technology with one simple philosophy: protect the skin barrier and improve tone with clean, honest formulas.
Why choose Beauty of Joseon?
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Proven ingredients: ginseng, rice, niacinamide, propolis, hyaluronic acid, and fermented extracts.
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Minimalist, sensorial formulas designed for sensitive skin and uncomplicated daily routines.
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Best-sellers: Dynasty Cream (nutrient-rich, firming moisturizer) and Relief Sun SPF50+ PA++++ (lightweight daily sunscreen with rice + probiotics).
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Cruelty-free and vegan-friendly across most of the line (check products with propolis/honey).
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Inspired by the Donguibogam (동의보감), a medical compendium from the Joseon era.
Key ingredients & benefits
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Ginseng: antioxidant boost that revitalizes and supports firmness.
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Rice: brightens the complexion and strengthens the skin barrier.
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Niacinamide: minimizes shine, spots, and visible pores.
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Propolis: soothes sensitive skin and delivers a healthy glow.
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Hyaluronic acid: plumps the skin surface and enhances elasticity.
How to use Beauty of Joseon in your skincare routine
- Cleansing: Green Plum Refreshing Cleanser— a mildly acidic foam with 24% plum water and 3% mung bean seed extract, ideal for removing impurities without stripping the skin barrier.
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Targeted treatment: Revive Eye Serum (ginseng + retinol), formulated to smooth fine lines and revitalize the delicate eye area.
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Mask: Ground Rice & Honey Glow Mask — a blend of ground rice and honey that gently exfoliates, brightens dull skin, and restores natural radiance (use 1–2 times per week).
Glow Deep Serum (rice + arbutin) targets dark spots and dullness.
Glow Serum (propolis + niacinamide) for pores and uneven texture.
Revive Serum (ginseng + snail) for firmness and elasticity.
Shop Beauty of Joseon at Korean Beauty Shop
Explore the full collection and make this cult brand yours — where Korean tradition meets modern science. Discover the charm of timeless beauty that never goes out of style!