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Beauty of Joseon
recreates the magic of traditional skincare routines of South Korea in the 19th Century
Beauty of Joseon is a clean beauty brand celebrated for its skincare products rooted in the rich heritage of Hanbang culture.
Hanbang refers to Traditional Korean Medicine, a holistic approach to wellness that seeks harmony between body and spirit. Hanbang cosmetics blend traditional Korean herbs with cutting-edge technology that seamlessly blend the past and present.
A cult beauty brand behind some of the best-selling Korean skincare products of all times. Check out the facial moisturiser for dry skin, Dynasty Cream, and the broad spectrum sunscreen, Relief Cream!
Beauty of Joseon enhances natural beauty to address the essential needs of all skin types. Their products tackle basic skincare concerns such as dryness, sebum production, or uneven skin tone.
The brand believes that skincare goes beyond trends and doesn't need to conform to notions of luxury. Its hallmark is the focus on quality ingredients and its commitment to clean, cruelty-free, and vegan-friendly formulas.
BOJ reimagines traditional Korean skincare, drawing inspiration from the Dongui Bogam, a handwritten encyclopedia from the Joseon dynasty era. Unveil the enduring allure of timeless beauty that stands the test of time!
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