BEAUTY OF JOSEON: TRADITIONAL KOREAN HANBANG SKINCARE

Discover Beauty of Joseon, the brand that brings Joseon Dynasty beauty secrets to modern skincare by combining traditional Korean herbal medicine (Hanbang) with advanced dermatological science.

Achieve radiant, balanced, and deeply hydrated skin today. Shop our exclusive Beauty of Joseon collection with fast EU shipping and a 100% authenticity guarantee.

Formulated with classic herbal ingredients and cutting-edge technology. A simple approach to skincare: honest, clean formulas designed to strengthen the skin barrier and reveal its natural radiance.

Why Choose Beauty of Joseon?

Inspired by the Donguibogam (동의보감)—the legendary medical compendium of the Joseon Dynasty—this cult-favorite brand seamlessly blends traditional Hanbang (Korean herbal medicine) botanical secrets with modern dermatological science.
Clinically Proven Ingredients: formulas enriched with premium ginseng, rice extract, niacinamide, propolis, and curated natural ferments.
Minimalist, Sensorial Textures: meticulously crafted to soothe sensitive skin types while streamlining the daily skincare routine.
Global Best-Sellers: from the iconic, deeply nourishing Dynasty Cream to the internationally acclaimed Relief Sun, a benchmark in advanced Korean sun protection.
Conscious Philosophy: certified cruelty-free and heavily vegan-friendly (excluding specific formulations enriched with propolis or honey).

Key Ingredients & Skin Benefits

Ginseng: a potent, antioxidant-rich powerhouse that combats signs of fatigue, restores vitality, and visibly improves skin firmness.
Rice Extract: the ancestral secret of traditional Korean skincare, utilized to even out skin tone, boost radiance, and strengthen the skin barrier.
Niacinamide (Vitamin B3): a versatile active that minimizes the appearance of enlarged pores, regulates excess sebum, controls unwanted shine, and fades dark spots.
Propolis: delivers deep soothing comfort to delicate skin, leaving a healthy, signature dewy glow finish.
Hyaluronic Acid: locks in essential moisture to provide optimal hydration support and an instant plumping effect on fine lines.

Viral Best-Sellers by Beauty of Joseon

Red Bean Line: Advanced Pore Care

For those managing enlarged pores or excess oil production, the Red Bean Refreshing Pore Mask and Red Bean Water Gel offer targeted solutions. Infused with premium Haenam red bean extract, they effectively clear impurities, instantly refresh the complexion, and minimize pore appearance without stripping moisture.

Rice Line: Radiance & Deep Hydration

Restore natural skin radiance with the popular Ground Rice and Honey Glow Mask and the Glow Replenishing Rice Milk toner. This duo intensely nourishes the skin, calms redness, and helps achieve the coveted Korean glass skin effect.

Beauty of Joseon Eye Serum

The Revive Eye Serum (Ginseng + Retinal) features an ultra-comfortable, nourishing formula designed specifically for the delicate periorbital area. It works to smooth fine lines and revitalize tired-looking eyes.

Iconic Sun Protection (SPF50+ PA++++ )

Beauty of Joseon sunscreens are global staples, celebrated for their lightweight textures, high-performance SPF50+ PA++++ protection, and comfortable daily wear.

Relief Sun: Rice + Probiotics — The classic, deeply hydrating organic rice sunscreen.

Relief Sun Aqua-Fresh: Rice + B5 — A lightweight, ultra-fresh iteration tailored for oilier skin types.

Matte Sun Stick: Mugwort + Camelia — The ultimate non-greasy stick for seamless SPF reapplication throughout the day.

Ginseng Moist Sun Serum — A fluid, serum-textured formula combining robust sun defense with intensive hydration.

Targeted Treatments (Advanced Serums)

Glow Serum: Propolis + Niacinamide — targets lackluster tone, visible pores, and breakout-prone skin.
Glow Deep Serum: Rice + Alpha-Arbutin — addresses hyperpigmentation, dullness, and uneven skin tone.
Revive Serum: Ginseng + Snail Mucin — enhances elasticity, provides deep nutrition, and promotes a plump, supple complexion.
Pore Firming Serum: Red Bean PDRN™ + Peptide — formulated to improve skin texture, structural firmness, and stubborn pores.

Travel Sizes & Gift Sets: Beauty of Joseon Mini

Perfect for experiencing viral K-beauty favorites or maintaining a skincare routine while traveling light. The Beauty of Joseon Discovery Sets offer specialized, cabin-approved solutions:

Relief Sun Mini SPF50+ PA++++: the cult-favorite Korean sunscreen in a convenient pocket size. Lightweight, zero white cast, and perfect for on-the-go reapplication.
Hanbang Serum Discovery Kit: a highly sought-after curation featuring four mini serums (Glow, Glow Deep, Calming, and Revive) to identify the ideal targeted treatment.
Revive Eye Serum Mini (Ginseng + Retinal): the potent anti-aging eye treatment in a compact travel size.

Shop Genuine Beauty of Joseon at Korean Beauty Shop

Your trusted source for genuine Beauty of Joseon in Europe. Fast shipping from Spain, 100% authentic stock, and expert skincare curation. Discover Korean Hanbang!