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For Yoo, the key to perfect makeup is enhancing natural beauty, while maintaining a refined aesthetic.
ELROEL
Korea’s best-selling multi-stick
ELROEL is a Korean beauty brand founded in 2014 by Yoo Yang-hee, one of South Korea’s most renowned makeup artists. A trusted name among celebrities and a true trendsetter in the industry.
With over 30 years of experience in professional makeup, Yoo created a brand that celebrates natural beauty without excess — favoring timeless elegance and subtle, skin-enhancing finishes. Think: glow, not glitter. Definition, not drama.
What makes ELROEL so special?
ELROEL stands for makeup without layers, without heaviness, without excess. A refined approach designed for the modern, practical and sophisticated woman — someone who wants radiant, natural-looking skin with a professional finish… in just a few minutes.
✦ Key features
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Silky textures that glide effortlessly over the skin
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A luminous, natural finish that enhances — never hides
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No heaviness. No residue. Just glow.
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Skincare-infused makeup, crafted for real skin
The viral must-have your makeup bag is missing: ELROEL’s cult-favourite make-up sticks
These reversible sticks have become a beauty obsession in the world of Korean makeup — with limited-edition versions launching every six months.
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Versatile design, perfect for on-the-go touch-ups
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Formulated for all skin types, even the most sensitive ones
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Buildable coverage, hydrating formula, and broad-spectrum SPF.
Haven’t tried them yet? Experience K-beauty's latest sensation, a format that's taken social media and international runways by storm
With ELROEL, you don’t need to be a makeup artist to achieve a cover-look. These products adapt to your skin, your schedule and your style — effortlessly 🛒 Shop ELROEL’s best sellers now at Korean Beauty Shop and unlock red carpet skin in seconds.
Shop ELROEL essentials online across Europe
At Korean Beauty Shop, we curate only the best Korean base makeup to offer you an experience that goes far beyond the product. These are the must-have best-sellers from the brand you simply can’t miss:
✦5-in-1 with SPF:
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ELROEL Blanc Cover Cream Stick SPF 50+ PA+++: brightens, hydrates, corrects, protects and evens out your complexion. All in one single swipe.
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ELROEL Blanc Cover Mela Stick Mx SPF 50+ PA++++: designed to target dark spots and restore skin’s natural radiance.
Runway-worthy skin. Real-world simplicity
