Haruharu WONDER
Everyday Sincare Solutions

HaruHaru WONDER is a clean, vegan Korean skincare brand built for everyday needs. Guided by the belief that effective skincare shouldn’t hurt, it offers a wide range of cruelty-free formulas with up to 95% naturally-derived ingredients for skin-friendly, visible results.

Haruharu WONDER: honest, everyday K-beauty

Haruharu WONDER champions simple, effective routines that put skin health first—clean, vegan formulas that blend natural ingredients with scientific innovation for visible results without irritation.

What makes Haruharu WONDER different?

Many formulas feature up to 95% naturally-derived ingredients, reflecting a real commitment to clean, effective skincare powered by nature.

Ingredientes que miman la piel

Fermented black rice: deep hydration, revitalising effect, and antioxidants (anthocyanins, polyphenols) that help defend against oxidative stress.
Bamboo extract: helps soothe and moisturise for a soft, supple feel. INCIDecoder
Hyaluronic acid: delivers intense hydration, supports elasticity, and helps balance the skin barrier. INCIDecoder
Ginseng & bakuchiol: visible firmness and a brighter look, gentle enough for daily care. Allure
Beta-glucan: barrier support and comfort for redness-prone skin.

Is Haruharu WONDER vegan and cruelty-free?

Yes—vegan and cruelty-free. The brand appears on PETA’s Cruelty-Free list, and highlights The Vegan Society’s trademark on its site. Several formulas also use EWG-Green-rated ingredients.

Haruharu WONDER bestsellers

Black Rice Hyaluronic Toner (Unscented): fragrance-free hydration that preps and balances skin; 95% naturally-derived ingredients.
Black Rice Hyaluronic Essence: lightweight boost with 10,000 ppm fermented black rice, hyaluronic acid, and beta-glucan for long-lasting moisture.
Black Rice Probiotics Barrier Essence: milky essence with galactomyces & bifida ferments and a 3:1:1 lipid ratio (ceramides, cholesterol, fatty acids) to reinforce the barrier and enhance elasticity.

Shop Haruharu WONDER online at Korean Beauty Shop

Explore our curated selection and build a clean, vegan routine that strengthens the skin barrier, and refines texture—gentle care, visible results.

Haruharu WONDER Everyday Sincare Solutions