Korean Beauty Shop started off in 2018, when the owner of the shop realised about good Korean beauty is and the potential it could have within Europe. South Korea is amongst the 10 largest markets for beauty and cosmetics in the world. Korean cosmetics offer premium skincare, in dreamy packaging and always at affordable prices. Nevertheless, all companies are highly segmented as way to differentiate themselves in such a saturate environmen. That's why kbeauty has countless products to address very especific skin concerns. "We will forever be amazed by the continuous stream of innovation in Korean beauty.